The world of business today is one that no one has ever seen before and with all of the technological advances that have occurred within the last 20 years, the internet is specifically one that has changed everything. No matter what business or industry you work in it is crucial that you use this very effective and important tool to your advantage because if you do not, it could literally be the reason why you fail. No one starts a business with the intention of failing so if you are going to make a serious run at being successful, understand that you are going to want an effective web design company to help deliver your message to those who are looking for you online every day.
Most would agree that it only not only makes sense to have a website for your company but it would be insane not to in this day-in-age. People do not use the phonebook anymore to find what they are looking for; they get onto the internet and type in logical keywords, city names and zip codes to find relevant business that can likely provide what they are seeking. Your website should always be designed with your customers/clients in mind using safe and effective design principles so they can navigate your website with feeling like they are going to get lost. It usually makes sense to have your company’s name and logo on the top left or the center of every page and have four or five main headers on the main page where basic information about your company can be found. About Us, Contact Us, Location and Products and Services are very common headers for websites in all kinds of industries.
Good web developers uses the ‘About’ header to internally link information regarding the company’s mission or purpose. This is where you can either assure your prospective customer that they have arrived at their intended destination or a place where you can make them question whether they have or have not if you include too much information. The last thing that you want to do is overwhelm your customer at this current juncture. Instead, in as little words as possible you just want them to know that your company can help them with what they need. When they understand that you are who they are looking for they may or may not care about you and your staff personally. If it is important in your business to appeal to the human side of the equation, this is a decent opportunity to introduce you and your employment staffing using concise bios and pictures. These things do not matter in other industries and can be counter-productive because the antithesis of what you want to do is anything that indicates that you understand what is important to your prospective customers or clients.
Things get a little more specific with the ‘Products’ and ‘Services’ part of your webpage. The goal of your ‘About’ page is to present general info in a very brief way whereas the information contained within your internal products and services pages should be more direct and descriptive. Many products and their uses are pretty self-explanatory based on the existing knowledge level of the people visiting your website. You and your responsive website development team may feel that it only make sense to include images of your products and you may mutually come to the conclusion that your website should contain a magnify or zoom functionality to present images in greater detail. This kind of functionality would not be required or serve a purpose though for a page(s) that explain the services you offer whether images accompany your services descriptions or not. All of these things will make sense to you with the help of your web developer based on your combined industry knowledge and the kind of customers who are seeking whatever your business is capable of providing them.
They used to say that it is all about location but as time has progressed and many business’s virtual location has become much more important than their physical one, depending on their industry and the products and/or services your business offers, your physical location may not be of any significance. You will always want to provide some kind of address though and if your customers do need to visit your office, storefront or facility then it is a decent idea to provide a map and a clickable Google Maps link to make it easy to find. Including phone numbers and at least one specific email address for your company under the ‘Contact Us’ header is often all that is required in this particular section.